This study explores the profound transformation in communication throughout human history, with a specific focus on the digital revolution's impact in recent decades. Tracing the trajectory from ancient methods to modern digital platforms, the research highlights how the advent of the internet, social media, and new media has drastically altered human interaction. Emphasizing the shift from traditional, unidirectional communication to interactive digital mediums, the study examines the increased potential for user engagement and feedback in the current media landscape. A significant portion of the research is dedicated to understanding the role of artificial intelligence (AI) in reshaping the advertising sector. It delves into the development of AI, from its conceptual beginnings to its pervasive presence in various modern applications, including data analysis, content creation, and automated decision-making processes. The study evaluates AI's superior efficiency in data processing and strategy development in advertising compared to traditional human-led approaches. The paper also discusses the implications of AI integration in various aspects of advertising, such as programmatic advertising, video editing, augmented reality, and virtual reality applications. Attention is given to emerging technologies like the Metaverse and their potential to revolutionize advertising strategies further. The study concludes by contemplating the future role of AI in advertising, addressing its capacity for creativity, the ethical considerations of its use, and its potential to redefine the advertising industry.

Digital communication evolution, artificial intelligence in advertising, interactive media and consumer engagement, new media platforms, future of digital advertising strategy