Summary


TURKISH ADOPTION OF ETHICAL CONSUMER MEASUREMENT; A STUDY ON VALIDITY AND RELIABILITY: HACETTEPE UNIVERSITY SAMPLING

Many studies have been conducted in the international marketing literature since the identification of the ethical concept in terms of consumer behavior, and it has been determined that there are differences in consumer behaviors in terms of ethical perceptions. Differences are determined by considering many demographic characteristics. In this research, it is aimed to determine ethical consumption behaviors of participants and to contribute to the validity and reliability studies of Turkish consumer ethics scale, which was developed by Muncy and Vitell (1992) and reorganized in 2005, consisting of four dimensions and eighteen items. The sample of the research consists of 400 female and male students determined by random sampling method in 2017 spring semester, Hacettepe University Sıhhiye Campus and Beytepe Campus. The results of the analysis are analyzed using IBM SPSS Statistic 23 and AMOS statistical package programs. 52.3% of the participants were female, 47.3% were male and the average age was 22.14 (SD ± 2,280). The responses given to the Likert-type cues were scored and the "Principal Components Method" was applied as a factorial factor analysis and factoring method to check the validity of the scale. A limitation on the number of factors has been introduced and aggregated into two sub-dimensions. The internal consistency coefficient "Cronbach Alfa" was calculated for the reliability of the questionnaire. The two factors account for 66,673% of the total variance. The Cronbach Alpha score was calculated as 78.9 for internal consistency for all 8 items. It has come to the conclusion that today's developments can be used as a two-dimensional scale of scale. The data obtained from the study showed that the measurement tool was valid and reliable.



Keywords

Ethical consumer scale, consumer ethics.



References